Assignment+2+-+Ad+Creation

= = I chose to do online advertisements for Bubble Tease, a real restaurant located in the GTA. The products they have include bubble teas, appetizers, waffles, food and their newest addition -- Teaspressos. The goal of this campaign was to promote their newest line of drinks -- hot bubble teas, which they call "Teaspresso's". It just arrived on their menu 2 months ago, and not many people are yet aware of it. Through email newsletters, medium rectangle banners on Youtube, and facebook 'sponsored ads', I hope to achieve brand awareness and entice more sales.


 * Target Market:**

Males and females from ages 6 to 70, those that enjoy bubble tea and sweet drinks, live in the GTA, preferably Mississauga. And existing customers.

= = =Advertisement 1: Email Newsletter=



**Explanation**:
I made the first form of advertisement an email newsletter because I felt like it was appropriate for the company. It is a great way introducing the new form of tea to existing customers. Bubbletease recently had a "Free Bubble Tea Giveaway", which included gathering the emails of those that came out, so it would be a great way for them to contact those people and letting them know of what is new with Bubbletease without having to obtain emails through other ways.

I researched for the email advertisement by looking through my own emails. I came across Sephora's and Apple's email advertisements and picked out the common traits, such as putting their logo at the top left, putting the main information at the beginning, and introducing other products at the bottom. As well, I included the possibility of having links for their website, facebook, twitter and rss feed. I put the location and hours at the top right because it's valuable information for those that want to get there, without having to google it.

I stuck by Bubble tease's original branding, using their logo and photos and colors as the main theme for my newsletter. The main colors I used were teal and brown because I wanted it to look consistent and not to intense. I wanted the viewer to notice the Teapresso as the main picture, and I made the words "warm and delicious" stand out so the viewer would associate those words with the picture. There is room for description of their new drink. Further down, they are able to find out more information about other products in store. Alluring and brights pictures are used to make the reader hungry. I mostly used rounded shapes and circles because Bubbletease is a "cute" brand, and the use of rounded edges and ovular shapes makes it soft and "cute".

=Advertisement 2: Youtube Banners=



**Explanation**:
The second ad I chose was a YouTube banner, specifically targeted towards people in Toronto/the GTA area. I stuck with the same theme as the newsletter, to ensure that people would recognize it as being the same company/promotion. The banner ad is meant to be a flash advertisement, that begins off with just a picture of a cup of hot tea. Then the middle fuzzes over with "Warm yourself with a teaspresso". The logo of the "Yum guy" jumps in the bottom, and the next scene finally goes to a "Click here for info!" scene, where it will lead the user to either the website or the Facebook page.

The difficulties I had included working with a small space, and not knowing how to use Flash (thus I had to substitute it with a Photoshop storyboard rendition instead). I think I could have conveyed my message better if I could physically make the banner move. As well, the size of the banner made it harder for me to display all the information, and grasp people's attention. I had other ideas as well, including an interactive ad with a game, or with the cup of bubble tea foaming and fogging up the "window" of the ad. I could also convey this better if I had more knowledge of Flash.

I used a Youtube ad because Youtube averages more than 2 billion views a day. The amount of people that would see it surpasses any other website (besides Facebook). As well, making this ad on the side would allow people to see if during the time their video loads, or when they want to read the comments. It should show up in searches relevant to food, or beverages, or "cute things".

=Advertisement 3: Facebook Sponsored Ads=



**Explanation**:
The third advertisement I chose was a Facebook sponsored ad. Facebook is the number one most used website right now, with over **174 million North American users**, and accounts for **1 of every 5 page views on the internet**. To advertise on Facebook would be to access millions of different people everyday. It is a simple, cheap and popular way of spreading the word. Because Facebook has information on consumers based on demographics and interests, it could be targeted toward certain people, especially those in Mississauga.

The downside is that because the advertisement is so small, it is easily looked over by many. And since it is labelled as a sponsored ad, people often ignore them because they are aware that it is an advertisement. There is also a 135 character limit that does not account for too much description. The image is also small, so the user would have to be on the page for a while before they notice it.

Making sure the advertisement keeps with the theme, ensures that people would develop brand awareness.

Overall, I found the task enjoyable, and helped me pay attention to how advertisements look like and what is more effective than another. The only trouble I had was not knowing Flash (I wish to learn it one day) and trying to be creative/original while remaining loyal to the brand/theme.